News
Costume Shop NZ
Say gudday to New Zealand’s newest online Costume Shop aptly named Costume Spot.
Costume Spot is an ecommerce based website selling costumes, dress up and party supplies and is based on a clean and easy to navigate template.
So if you’re in the market for some dress up for the kids or even better dressing up for a costume party you are going to, go take a look.
Visit Davids Emporium
Davids Emporium is one of the original emporium businesses that pre-date even the Warehouse!
They have 2 large stores located in Manukau and Hamilton and needed a web presence with an emphasis on being found and showing where they are and how to contact them.
If you’re in Manukau or Hamilton, drop in and visit their stores, you’ll be surprised and what you’ll find!
Affordable Small Business Web Design Package
From talking with a lot of small business owners we have come up with the following web design package for an extremely cost effective and great way to get your business online.
In a nutshell
- We listen to what you want
- Come up with a suitable design option
- Work with you to get all your text and pictures together (often the slowest part of the process) if needs be, we will come in with laptop and camera in-hand and just get it done!
- Get your great new website up and online
- Give you a monthly support for content updates, changes or whatever you want!
- Done.
The package includes
- Professionally Designed & Great Looking Website
- 1 Working Week to get your website up once we’ve got all your content
- Ability for you to make changes yourself
- SEO optimised from the start
- Google Maps integrated
- Up to 3 email addresses
- Google Analytics Installed to measure your traffic
All this for: $1750 +gst
iPhone cinematography anyone?
Fancy getting more out of your iPhone’s video capabilities? Check out the iPhone cinematography blog.
News, reviews and tips and techniques for getting the most out of making movies on your iPhone.
Poke the fire!
We have just finished an ecommerce website for the Firebrand Fireplace poker which sells a unique New Zealand designed and built fire poker.
This is an fantastic and unique product and you’ll never look at fire pokers the same again! It uses a combination of Yacht building technology and vintage car-craft leather work.
The site is designed and optimised to target the Nth American market with full online payment and order processing facilities in the back-end.
And like this website, the product is 100% completely designed and built in New Zealand.
www.fireplacepokertool.com
Ecommerce is impossible!
We have just recently completed a ecommerce site for a client with some pretty extreme deadlines. The brief was to get a ecommerce site up for the client selling Halloween goods online with a shopping cart and the ability to process Visa payments……the week before Halloween!
The client had been repeatedly told that was impossible and he should allow a minimum of a 3 month lead in time.
I have to be honest and say that some pretty long days were had by us here at Webclick with much hair pulling and coffee drunk, but….Monday the 26th of October www.halloweencostumes.co.nz went live.
I wouldn’t recommend that sort of dealine to customers but hey, anything is possible when you put your mind to it.
Web Marketing vs Internet Marketing
Whats the difference I hear you ask?
Well….nothing really, two terms used basically to say the same thing. Both refer to the art of promoting websites, products, opinions etc on the Internet so as they can be found by their intended audience.
Which ever term you prefer, there is no doubting the growing importance of this activity facing businesses today.
According to Netcraft’s monthly survey, there were 224,749,695 websites at the end of February, up more than 9 million from January.
That’s approximately 290,322 new websites per day going up! And that growth rate is increasing!!
Here’s an interesting graph on where these users are coming from
This begs the obvious question….How is my website going to be found?
One of the main ways for a business website to be found is by SEO or Search Engine Optimisation. SEO is basically optimising your website’s code, keywords and links from other websites so as Google will place you higher in its search results. This doesn’t have to be a technical or mysterious art, in fact the universally accepted and undisputed best things you can do to SEO your website is;
- Have good, relevant fresh content on your website
- Get a good number and quality of site relevant links to your website
Webclick has been formed specifically to help Queenstown and national clients SEO their websites.
Call us to see how we can help with your Internet marketing solutions.
Affordable and Effective Online Marketing using Geo-targeting
As you may have heard, we are in a recession. The big ‘R’ still stalks the land like a great big stalking thing. One of the first things that happens during these times is the slashing of companies advertising budgets. This is the exact opposite of what businesses should be doing. There are fewer customers spending less so they need to be chased harder. I have personally spoken to many business owner who realise they are doing the wrong thing in not spending money to make it, but they just feel that they are better off battening down the hatches and riding the storm out.
Internet advertising however is defying the trend. It is expected that it will actually increase by more than 10 percent in 2009. And a big percentage of that money is being spent on Pay-Per-Click (PPC).
The reason for this is PPC is thought of as an extremely effective use of advertising dollars due to it’s above average return on investment, highly measurable and quantifiable results. As a result, more money is moving from traditional channels to PPC.
With more and more companies realising the many benefits of undertaking a PPC campaign the market obviously becomes tougher with more competition around. Combine the increased competition with low consumer confidence and spending levels, and it can lead to higher cost-per-conversion for advertisers. One of the ways around this is by making extensive use of geo-targeted PPC campaigns.
Geo-targeting is an obvious choice for local or regional advertisers who can’t, or don’t want to, serve a national audience or companies that have a limited online marketing budget. However, geo-targeting can also be a great choice for national advertisers who want to expand their reach.
One of the great things about geo-targeting is the ability to bid on general terms that you can’t afford on a national basis.
For instance, buying the term “Car Rental” on a national scale is pricey, and the ROI may not be all that great. But buying “Queenstown Car Rental” for the immediate area around Queenstown can work very well, because those searchers are more likely than average to convert.
Queenstown Web Marketing up and running
Queenstown now has a specialised web marketing company.
From lots of planning meetings and drinking far too much coffee, company founders Grant and Andrew have this week launched WebClick.
WebClick is a Queenstown based web marketing company offering search engine marketing (SEO) and pay per click (PPC) campaign set-up and management.
Realising the need for a specialised web marketing company, WebClick’s aim is to help business owners to get their websites working for them. Whether this be to increase a websites google rankings or directly increase sales, Webclick can provide a solution for you.
Even if you would like a casual natter about the workings of your website, give us a call or drop us a line.
Contact us
Po Box 2743
Queenstown
info@webclick.co.nz