What do we do?

We build affordable websites that get found by the search engines.  Contact us now to discuss your requirements.

We also offer a Queenstown based Website Marketing service whether it be more sales, more leads or a higher conversion rate for your website.

How do you do this I hear you ask?…..WARNING: 3 letter acronyms coming up!!…We do this through a combination of the following practices.

Search Engine Marketing (SEM)

A broad definition of Search Engine Marketing or SEM is;

“The practice of getting your website visible on the major search engines, such as Google, Yahoo! and MSN. Essentially, SEM is about delivering traffic to your website. Two of the most successful SEM strategies are search engine optimization, and pay-per-click advertising campaigns.”

Pay Per Click (PPC) campaign management

PPC is one of the most popular and immediate ways of getting your message out there to internet browsers.  In a nutshell, this involves researching keywords, writing ads and paying an auction bid price set by Google for every click on your ad.  This can be a great way of generating sales traffic to your site, but anyone that has tried will attest to the fact that it can be a tricky beast to master.

Search Engine Optimisation (SEO)

SEO is the practice of getting your website to climb in the Google, Yahoo and Microsoft search engine listing results.  A generally accepted rule of thumb is that if you’re not on the first 2 pages of a users search results, chances are your site will never be seen.  This trickery can be a moving target but in general terms involves optimising your website code, usage of keywords and getting links from other sites.